---
title: "Psychological three-tier quotes (good-better-best)"
description: "One price makes buyers ask whether; three make them ask which. Basic with standard warranty, Premium with better materials and extended warranty (65–70% choose "
canonical: https://cegsegitoai.hu/en/workflows/quoting/good-better-best-tiers
language: en
publisher: Cégsegítő AI
updated: 2026-09-19
---

# Psychological three-tier quotes (good-better-best)

Category: Intelligent quoting and proposals


One price makes buyers ask whether; three make them ask which. Basic with standard warranty, Premium with better materials and extended warranty (65–70% choose it), VIP all-inclusive with immediate delivery. Average order value +20–30%.

## How it works

1. Three tiers generated from one calculation
2. Middle tier highlighted
3. Tier choice tracked in the proposal

Tools: PandaDoc, Claude

## Expected result

Average order value rises 20–30%

Source: AI Automation Market Report and Practical Guide (2025–2026)